Ratings and rankings are criticized for being simplistic, obscurantist, inaccurate, and subjective, yet they are becoming an increasingly influential social form. We elaborate the criticisms of ratings and rankings in various fields but go on to argue that analysis should shift its target. The problem that ratings deal with is not observation of an independent world. Instead, the challenge they face is the circularity of second-order observation in which observations must take into account the observations of others. To this purpose they function well enough not because they mirror how things are but because they offer a highly visible reference point to which others are attentive and thereby provide an orientation to navigate uncertainty. The concluding section places the problem of ratings and rankings in a broader historical perspective, contrasting the ranked society to the society of rankings. Responding to uncertainty, ratings and rankings perpetuates rather than eliminates anxiety.
Esposito, E. and Stark, D. (2019). What’s Observed in a Rating? Rankings as Orientation in the Face of Uncertainty. Theory, Culture & Society, 36(4): 3-26. https://doi.org/10.1177/0263276419826276
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The chapter analyses the way in which structured finance manages and controls the openness of the future as a source of profit. Financial modelling relies on a specific form of fiction, based on the careful construction of a present image of the future and its uncertainty—expressed by the evaluation of implied volatility. The problem with this approach is that it fails to take account of the reflexive way in which the fictitious future it constructs affects the (not-yet-existing) future reality. This chapter highlights the dual nature of the future as intersection and combination of both the present future and the future present. It concludes that structured-financed models—despite their attempt to control risk by making calculations in the present about the future and about current market expectations of the future—may, in times of turbulence, increase the indeterminacy and unpredictability of future reality.
Esposito, E. (2018). Predicted Uncertainty: Volatility Calculus and the Indeterminacy of the Future. in Jens Beckert and Richard Bronk (Eds.) Uncertain Futures. Imaginaries, Narratives, and Calculation in the Economy, pp. 219-235. Oxford: Oxford University Press.
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Can observers observe the economy from outside? Recent developments in economic sociology tend to blur the classic distinction and combination of economy and society and to move to a condition in which the observer (each observer) is inside the society he describes. The behavior of financial actors can be analyzed combining two concepts with a long tradition and many implications: beauty contest and moral hazard - and can then be translated into the terms and the tradition of observation theory. Keynes' beauty contest can be interpreted as a systematic recognition of second-order observation: financial operators observe primarily other observers and what they observe. This observation produces particular circularities - first of all the insoluble problem of moral hazard, which reproduces in the field of finance Merton's famous model of self-defeating/self-fulfilling prophecies. If finance is second-order observation, however, its movements cannot be explained by reference to the world, but rather to observation and its structures: the reality reference of finance is increasingly provided by ratings, which offer information not on how the world is, but on what the others observe. The spread of ratings in recent decades and the doubts about their reliability are related in the article to the generalized move of modern society to second-order observation, that produces specific problems and specific puzzles, but also structures and constraints.
Esposito, E., (2013). Economic Circularities and Second-Order Observation: The Reality of Ratings. Sociologica. doi: 10.2383/74851.
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The paper reflects on the presuppositions and consequences of the concept of performativity (understood as the involvement of the observer in the objects and projects he/she describes). The paper proposes a broader notion of performativity, one that not only concerns theory but is also extended to the entire economy, which observes itself in all of its operations. This conception has the advantage of being connected with critical approaches inside economics, which highlight the central role of uncertainty and surprise. It can explain how and why performativity turns into counter-performativity and how financial operators exploit uncertainty when orienting their behaviour, expecting and using the unpredictability of the future.
Esposito, E. (2013). The structures of uncertainty. Performativity and unpredictability in economic operations. Economy & Society (42): 102-129. https://doi.org/10.1080/03085147.2012.687908
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